Becoming a Better B2B Tech Vendor in Sports and Media - limited access

Becoming a Better B2B Tech Vendor in Sports and Media is a practical course for people selling, building, and delivering technology in live sports and media environments.

It focuses on how clients actually buy, how decisions really get made, and why strong technology often struggles once projects go live.

The course shares frameworks, real operating lessons, and judgment built from long-term field experience, helping vendors deliver under constraint, manage risk, and build lasting credibility.

Becoming a Better B2B Tech Vendor in Sports and Media

Introduction to Becoming a Better B2B Tech Vendor in Sports and Media
6 lessons
1. Why this course
2. Who is this course for
3. Who am I
4. Course Content
5. 10 Things to consider book - Table of content
6. Lesson 0: The Structural Reality of Selling B2B Tech in Sports and Media
Becoming a Better B2B Tech Vendor in Sports and Media
11 lessons
1. Lesson 1: What Clients Are Actually Buying
2. Lesson 2: What vendors are really selling
3. Lesson 3: Designing the deal to match the purchase
4. Lesson 4: Complexity, Pace, and Why Strong Technology Still Struggles
5. Lesson 5: Designing, building, and operating for live sport
6. Lesson 6: Data, Risk, and Accountability
7. Lesson 7: Service, Success, and the Limits of Partnership
8. Lesson 8: Mega Clients, Scale, and Asymmetric Risk
9. Lesson 9: Client Cycles and Operating Model Shifts
10. Lesson 10: Innovation, initiative, and knowing when to stay in your lane
11. Lesson 11: Judgment, credibility, and long-term vendor survival and growth
10 things to consider... (Book)
1 lesson
1. 10 Things to Consider... (200 pages, 10 categories, 51 lists, 510 ideas)