Becoming a Better B2B Tech Vendor in Sports and Media

1. Introduction to Becoming a Better B2B Tech Vendor in Sports and Media

   6 lessons

   1. Why this course
   2. Who is this course for
   3. Who am I
   4. Course Content
   5. 10 Things to consider book - Table of content
   6. Lesson 0: The Structural Reality of Selling B2B Tech in Sports and Media

2. Becoming a Better B2B Tech Vendor in Sports and Media

   11 lessons

   1. Lesson 1: What Clients Are Actually Buying
   2. Lesson 2: What vendors are really selling
   3. Lesson 3: Designing the deal to match the purchase
   4. Lesson 4: Complexity, Pace, and Why Strong Technology Still Struggles
   5. Lesson 5: Designing, building, and operating for live sport
   6. Lesson 6: Data, Risk, and Accountability
   7. Lesson 7: Service, Success, and the Limits of Partnership
   8. Lesson 8: Mega Clients, Scale, and Asymmetric Risk
   9. Lesson 9: Client Cycles and Operating Model Shifts
   10. Lesson 10: Innovation, initiative, and knowing when to stay in your lane
   11. Lesson 11: Judgment, credibility, and long-term vendor survival and growth

3. 10 things to consider... (Book)

   1 lesson

   1. 10 Things to Consider... (200 pages, 10 categories, 51 lists, 510 ideas)